ADV 318J Study Guide - Midterm Guide: Influencer Marketing, Branded Content, A.D. Vision
Document Summary
4 multiple choice & true/false exams with 200 points each (800 points) (100 points) 10 online quizzes on canvas; each worth 10 points (100 points) 1/27 the world of advertising and integrated brand promotion (ch. 1) In section 1, we"re going to think broadly about ibp. Sweeping shift in adv and ibp (from push to pull ) Traditional media used to send messages to consumers about brands. Technology and consumer control are reshaping the communications environment. Traditional media are being supplemented by new ways to reach customers. But it"s still all about the brand! The key challenge for adv remains the same: to effectively communicate the brand. Adv means different things to different people. Small business it gets people through the door. Ceo it builds brand awareness and loyalty. Website manager it drives people to their site. Adv is a tool used to promote brands. Adv is one of many ibp tools. Businesses of all sizes need and use these tools.
