ADV 318J Study Guide - Quiz Guide: Media Mix, Sales Promotion, Social Stratification
Document Summary
Exam 2 study guide (lectures + chapters 2, 5, 7, 16) Agency review process: legal department that looks at ads to make sure they follow the law. Internal approval cycle to make sure that what an ad agency says about the firm"s product is informed and accurate. Must spell out to consumers the full details of a particular offer. If there is an *asterisk, look for the details. Self-policing: occurs when one advertiser tries to make trouble for competitors. American association of advertising agencies (four as) Maintains a code similar to the aaf"s called standard of practices . Investigates dishonest advertising on a consumer"s behalf. Nad contacts an offending advertiser to ask them to substantiate the claim or otherwise resolve the issue. Networks can refuse advertising based on policy and controversial issues. Deceptive - if there is a representation, omission or practice that is likely to mislead the consumer acting reasonably.
