ADV 319 Midterm: Lecture Notes for the course
Document Summary
Schneider: consumer behavior- dispose of products, services, ideas, or experiences to satisfy needs or desires. To create awareness that needs exist, not to create needs: need. Psychographics deal with attitudes, political affiliation: aio: attitudes, interest, opinion, two sides of consumption process are consumer and marketer, stages (see p. 5 of ch. Purchase: issues to consider when buying product, stress levl of purchase. Postpurchase: satisfaction of function(s) of product, disposal or product, environmental: ex: numi toilet by kohler (shows advertising fostering materialism) consequences of disposal. Perceptual filters: perceptual vigilance, perceptual defense. 3: recently, women have a rose socially/politically (women"s mvmts in india, hilary clinton polit. Power, women can now serve in war front) If you"re in a good mood, you"re more likely to be able to remember: state-dependent retrieval things, familiarity, salienc, visual memory vs. Verbal memory important senses are not as useful.
