P R 348S Study Guide - Midterm Guide: Sports Broadcasting Act Of 1961, Broadcast Network, Nba Tv
Document Summary
This blackout may prevent transmission of sports programming on local broadcast networks and/or non-broadcast platforms such as cable and satellite television: reasons for blackouts, originally, to protect a sports event"s live gate. Later, to protect broadcast ad sales revenues: broadcast rights fees, definition: a fee received by a team or league from a broadcast network, sports broadcasting act (sba) of 1961. Exempted pro sports leagues from federal antitrust law so that leagues could pool the individual teams" rights to sell league-wide broadcast rights packages to television networks. Part of that antitrust exemption gives leagues the right to not broadcast individual team games: bundling programming, media companies bundle channels and refuse to sell them individually to pay tv providers (ex. Basic cable package: it is not free for consumers like stand-alone ota stations, all local ota broadcast stations (abc, cbs, abc, fox + uhf stations) are included, plus a series of not-for-profit stations.
