PSY 306 Study Guide - Midterm Guide: Orgasm, Institute For Operations Research And The Management Sciences, Attention Seeking

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Disadvantages: much information can be collected from many different people in response to same question, relatively inexpensive/easy to administer, reliance on self-report, retrospective recall, subject to demand characteristics (lie to look better) Studies: first hand observation vs. subjective reporting, eliminates data falsification, no self reports, observer effect, behavior influenced bytesting environment. May be unnatural lab setting: time consuming and costly, hard to study large numbers of people. Research team interviewed 18,000 americans about their sex lives. Wrote sexual behavior in the human male (1948) and sexual behavior in the human female (1953) Books concerened public ( stated that large % americans have premarital sex etc. ) He reported big differences between the sexes (men have more affairs & sex. William masters (1915-2001) & virginia johnson (1925 - 2013 ) Debunked fruedfound that there"s no difference in the vaginal vs. clitoris orgasm. Animal models of sex response most done in rats. Used learned how hormones and neurotransmitters influence sex behavior.

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