RTF 305 Study Guide - Midterm Guide: Wireless Telegraphy, Safe Sex, Narrowcasting
16 Oct 2015
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Document Summary
The exchange of information is the predominant economic activity. Cable & satellite tv (1998 converted to digital) 4/5ths of internet users watch video online 10 hours a month. 3/4ths of internet users visited the internet for political purposes. Young adults are no longer reachable by conventional mass media cell phones, online communities, and video games. The integration of mass media, computers, and telecommunications. Deregulated media companies (publishing, broadcasting, cable, satellite, telephones) hoping to spark competition and lower prices. When one company owns large numbers of companies in various mass media (tv, radio, publishing, movies, and internet). As standardized media products were distributed to ever-expanding mass markets: history and theories. Information society: digital media: impact on society, convergence. Act of 1996: conglomeration, evolution to an information society, oral communication preagricultural societies had oral traditions: illiad and odyssey, folk tales, songs, written. Agricultural society: literacy common amongst priests and upper classes.
