MKT 3300- Final Exam Guide - Comprehensive Notes for the exam ( 23 pages long!)

• School: UT-Dallas
• Department: Marketing Management
• Course: MKT 3300
• Professor: pahwaparneet

Document Summary

Study guide accelerator pricniple final consumers demand affects many layers of organizational consumers. People trade one resource for another blurring gender roles lifestyle lifestyle in which men and women assume both traditional and business roles. Lets a firm classify each sbu in terms of market share relative to key competitors and annual industry growth. Commercial databases message sponsored by a seller to interest a person in a particular good, service, organization, person, place, or idea. The structured collection and analysis of data pertaining to a specific issue or problem. Consumer product safety commission has several enforcement tools including product recall. Used to regularly study a firm"s external and internal environment. Internally directed by an organization and its marketers. The shared values, norms, and practices communicated to and followed by those working for the firm. cost of living the total amount consumers pay annually for goods and services culture.