MKT-300 Final: Final Exam Review Sheet
Document Summary
Final exam review sheet: what are the steps of the. Information search: internal and external: need recognition: result of an imbalance between actual and desired states. 2: evaluation of alternatives, purchase, post purchase behavior, what does an. Internal information search: the process of recalling past information stored in the memory. What is the relationship between them? (remember the book says evoked and consideration set are different but we discussed differently). Awareness sets: includes both evoked set and consideration set, as well as brands not recalled and brands not considered. Evoked sets: a group of brands resulting from an information search from which a buyer can choose. These include the brands that a customer does not like and/or has had a bad experience with. Consideration sets: this is brands from the evoked set which the customer would actually consider. The disliked brands will not be in this set. Relationship between them: when do individuals engage.
