ADVT 250 Study Guide - Copywriting
Document Summary
Here is a guide for studying the textbook in preparation for the exam. This specific guide covers only the material for the last third of the semester. The exam is cumulative, so please see the text guides already posted on blackboard for material covering the first two thirds of the semester. Chapter 10 -- creativity, advertising, and the brand. Advertising agencies, the creative process, and the product -- pages 347 - 354. Message strategy -- (general read on creativity)-- pages 364 - 391. Common mistakes in copywriting -- pages 424 - 425. The production process in television advertising -- pages 456 - 461. Production options in television advertising -- page 465. Some of this reinforces what we covered in class: Important changes in media -- pages 485 - 490. Chapter 15 -- media planning: print, television, and radio. Much of this we did not cover in class: Advantages and disadvantages of newspapers -- pages 525 527.
