ADVT 250 Midterm: Exam 4.docx
Document Summary
Commercial speech: speech that merely proposes a commercial transition, not all advertising is commercial speech, political ads, not all commercial speech is advertising, personal selling. Door to door sales (cid:149) (cid:149) (cid:149) 20:37: registers a name under which you do business, application process through u. s. trademark & patent office, globally use trademark laws. 2nd & 3rd world countries are harder to protect: can be: Example: coca-cola classic, nike, tony the tiger, mcdonald"s. Must say the mark/name is a registered tm of a specific company if you use another"s tm in advertising. Example when: tide to cheer, coke to pepsi. Legal aspects of advertising: example, store or copycat brands. The bands are so close consumer confusion is likely to. You can lose your trademark if your tm becomes synonymous with the product category occur. Example: band-aid, eyrox, klen-ex, copyright, protection of the expression of an idea, can"t copyright an idea.
