ADVT 250 Study Guide - Midterm Guide: Patent Office, Mouthwash, Corporate Social Responsibility
Document Summary
Trademark: registers a name under which you do business, application process through u. s. trademark and patent office, can be a word or a symbol or both. Ex: coca-cola classic, nike (swish), tony the tiger: trademark issues. Must say that mark/name is a registered tm of a specific company if you use another"s tm in your advertising. When consumer confusion is likely: ex: store or copycat brands, ex: scope mouth wash in a green container . next to it is scoop in a green container also. Protection of the expression of an idea. What can be copyrighted: photos, ads, writing, movies, musical, Websites, etc: in the u. s. copyright is given for the owners life + 70 years: after the 70 years the copyright becomes public. Using someone"s images or likeness for commercial gain without their permission or compensation. Payment: the federal trade commission and advertising. Established by congress to ensure a fair marketplace for business.
