ADVT 250 Quiz: ALL the notes for the 2nd test!
Document Summary
It gives me incentives to take all the notes . Primary food air water, need to survive. Basic assumption of marketing is that behavior is need driven. Psch needs ( food water air shelter sex), safety and security( protection, order, stability), social(affection, friendship), ego( prestige success), self actualization( self fulfillment ) Driving force within individuals that propels them into action. And interprets stimuli into a meaningful and coherent picture of the world. Based on an individual"s needs, values, and expectations. Depends on previous experience and motives at the time. We organize stimuli to simplify life: schema, stereotypes, archetypes, brands. Based on clarity of the stimulus, past experience, motive and interests. Process by which individuals acquire the purchase and consumption knowledge and experience they apply to future behavior. Memory/ information processing research: how we store and remember things, evoked set. Retrieving information in the marketplace: point of purchase information.
