BUAD 331 Study Guide - Midterm Guide: Logistics, Customer Service, Walmart

• School: UTK
• Department: Business Administration
• Course: BUAD 331
• Professor: All

Document Summary

Logistics deals with logistics management, supply chain management, value chain, and inbound and outbound logistics. Competitive advantage= product excellence x process excellence. Supply chain management- delivering maximum to the end-customer while simultaneously increasing quality, productivity, and operational excellence. Supply chain management is used to create competitive advantage by differentiating from the competition through better service at a lower cost. Example- verizon offering many cell phones and better coverage but at a higher cost then competitors: cost leader- utilizes capacity well and thus can offer products at a lower cost at the expense of customer service. Example- wal-mart with everyday low prices but near impossible to find an employee to help you: cost and service leader- excelling in both areas and delivering a superior. Elements of the supply chain- move the product from the raw material to the end customer. Key supply chain processes- physical flow/order fulfillment management, capital and. Asset management, demand planning mgmt, information tech mgmt, and.