CCI 150 Study Guide - Midterm Guide: Atlantic Ocean, Clear-Channel Station, Wireless Telegraphy
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Gutenberg most closely associated with? (you saw pictures of it in class. ) Be sure to know very specifically what gutenberg developed. Moveable metal type: system of individual metal letters to be used again and again to be rearranged over and over again. Individual letters cast in metal: made it possible to print many copies quickly for the first time. Know the major book categories and what sort of books fall within those. Know (generally) about how many books are best sellers vs. how many break even and how many lose money. Just going to bookstore and look at books: most lose money, 4% of trade books become best sellers, 60% lose money, 36% break even. Text books: professional/reference books, college textbooks, encyclopedia, bible, legal books. Know the major types of book publishers as discussed in class. Major houses: mcgragh hill, simon schuster. Small publishers: small presses, university presses, vanity presses.
