JREM 367 Study Guide - Good Housekeeping, The New York Times, Patent Medicine
30 Oct 2014
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Document Summary
9 book notes: advertising and mass culture. Dept. stores serve well as a focus as a culture of consumption because they ysed visual display, public service, and advertising. Dept. held top role in ads from 1890-1980: magazine ads: women"s. Women"s magazines targeted specific audiences: good housekeeping: homemakers, harper"s bazaar and vogue: fashonistas, mail-order journal, fashion periodicals by pattern makers, contents based on other clippings. Circulation leaders: ladies" home journal, mccall"s, delineator, woman"s home companion, pictorial. Curtis publishing co. division of commercial research: ladies" home journal. Believed ads were the key to success. New editor, edward bok: cut patent medicine ads from the journal. Many firsts: sell for a year or 10 cents a month, refused questionable ads, had a garden department and kitchen to test recipes. Today has 5. 1 million readers: scripps. Believed papers should give working class readers short, informative stories in small. 1879 postal act created classification system used today.
