PBRL 270 Study Guide - Final Guide: Market Environment
Document Summary
You do not need to know: theories, research questions like surveys and samples. You do need to know (that is not in this study guide): what do we call pr in private sectors?, how do public opinions form, globalization, 3 types of organizations, chapters 13-20. ), evaluation (how did we do?: ropes research, objective, programming, evaluation, stewardship. 1st newsletter julius caesar: early pr campaign jesus"s decisples. Purpose is to help the communicator better understand the audience and how to persuade it: two-way symmetric: gaining mutual understanding is the purpose; communication is two-way with balanced effects. Research is use to determine how the public perceives the organization and then certain actions are taken. The idea is to have actions that are mutually beneficial to both parties. Pr firms come in all sizes, are found would-wide, and. Most organizations have pr departments, which is often provide a variety of services called corporate communications.
