SOCI 431 Study Guide - Quiz Guide: Testability, Symbolic Interactionism, Communication Theory
Document Summary
Confusing territory: communication discipline is a wash w/hundreds of unrelated theories that differ in starting point, method and conclusion , due to differences in perspective, seven traditions in the field of communication theory, the socio-psychological tradition. Predicting when a communication behavior will succeed and when it will. Persuasion research: what can i do to get them to change their fail behavior. Look at when something will succeed and when it will fail. Persuasion and interpersonal research will fall under this: the cybernetic tradition. Communication as a system of info processing. Believes that communication is the link between parts of a system, such as a computer system, family system, organizational system, or media system. Key: communication is part of a larger system of infrastructure. Looks at system processing: how does communication relate of hinder communication processing: the rhetorical tradition. Believes communication is public talk/address it is an art form. Focus on public speaking, presentation, delivery etc .
