COM ARTS 100 Study Guide - Reference Work, Literal And Figurative Language

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46-62: hearing: the noise going in your ear but not comprehending what is said, listening: comprehending what the speaker is saying and paying attention to it. Chapter 4 selecting a topic and a purpose (pg. 4 guidelines for the central idea: be in full sentence, not a question, avoid figurative language, not too vague or over general. Chapter 8 organizing the body of the speech (pg. 164-182: strategic organization: putting ideas in your speech a certain way to achieve a certain goal with your audience, main points: major points developed in the body of a speech. Don"t have one long point that could be broken down into other points. Chapter 9 beginning and ending the speech (pg. Crescendo ending: a conclusion that builds to a peak of power and intensity. Dissolve ending: generates emotional appeal by fading to a dramatic finial refer to the introduction.