COM ARTS 105 Study Guide - Final Guide: Pathos, American Cancer Society, Krypto
Document Summary
Explain the differences between an informative speech and a persuasive speech, and explain why speaking to persuade is especially challenging. Persuasive speaking is challenging because it is the most complex. Audience analysis and adaption is more demanding than just speaking to inform. Persuasive topics can also sometimes be controversial topics that touch on listener"s basic attitudes, values and beliefs. Much easier to explain history of capital punishment versus persuading an audience that either capital punishment should be abolished or that it should be reinstituted in every state. Explain what it means to say that audiences engage in a mental dialogue with speakers. You must think of your persuasive speech as a mental dialogue with your audience, or give-and-take between the speaker and listener. You must anticipate possible objections the audience will raise to your point of view and answer them directly in your speech. You cannot convert skeptical listeners unless you deal directly with the reasons for the skepticism.
