COM ARTS 250 Study Guide - Final Guide: False Consciousness, Age Of Enlightenment, Jean Baudrillard
21 Dec 2016
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Document Summary
Sections: texts and meanings, representation and difference, audience and participatory culture. Transmedia: more political common sense than an idea, normal relations that should exist between individuals and institutions and power should be networked between them. Hegemony: power has to work through consent, just because an idea is in power, it gets rooted into a system. What"s popular, that"s what you believe: moving equilibrium. Coercion vs consent: coercion: threatening someone to get what you want, consent: what you actually believe in, and you don"t have to be threatened to believe it. Incorporation: when companies / organizations take something that is popular and make products, they see what people do, and go along with them. Excorporation: when people take corporate things and a make something of their own, audiences see what they want, and do what they want with it. Subcultures: culture / community who are outside of the mainstream with their own beliefs.
