ECON 101 Study Guide - Midterm Guide: Marginal Utility, Status Quo Bias, Sunk Costs

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12 Oct 2016
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The utility of a consumer is a measure of the satisfaction the consumer gets from consumption of goods and services. An individuals consumption bundle is the collection of all the goods and services consumed by that individual. An individuals utility function gives the total utility generated by his or her consumption bundle. Concept of a utility function is a way of representing the fact that when people consume, they take into account their preferences and tastes in a more or less rational way. A util is a unit of utility. Cassie considers the change in her total utility from consuming one more clam- to maximize total utility consumers must focus on marginal utility. The marginal utility of a good or service is the change in total utility generated by consuming one additional unit of that good or service. The marginal utility curve shows how marginal utility depends on the quantity of a good or service consumed.

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