ECON 101 Study Guide - Midterm Guide: Economic Surplus, Rationality, Absolute Advantage

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Scarcity principle: although we have boundless needs and wants, the resources available to us are limited. So having more of one good thing usually means having less of another. Microeconomics: the study of how people make choices under conditions of scarcity and of the results of those choices for society. The rationality assumption: people have goals and try to fulfill them as best as they can. Opportunity cost of engaging in an activity is the value of everything you must sacrifice to engage in it. The cost-benefit principle: an individual (or a firm or society) should take an action if and only if the extra benefits (marginal benefit) from taking the action are at least as great as the extra costs (marginal cost) Sunk cost: costs that are beyond recovery at the moment a decision is made. An economy is efficient if all of its assets are in its highest value use.

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