JOURN 201 Study Guide - Final Guide: Advocacy Journalism, Corporatism, Institutional Analysis
19 Dec 2016
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Document Summary
The process by which a person, group of people, or large organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience. 6 principles of persuasion: mediation becomes part of our experience of real things , powerful forces shape our perceptions of experience, ex: lifestyle appeals. Idea that as mediation invades our private lives, devices like our cell phones adopt a professional and personal outlook. There are ads that track and target our consuming behavior. We believe it is personalized for us, but it"s still mass communication. Modes of communication: interpersonal - face to face, mediated - messenger, calls, mass - large anon audience. Conceptualizing media as a cause message that can create effects . Effects as in : cognitive, effective, physiological, attitudinal, behavioral. Media infuses people with messages they can"t resist: early 20th century concept, urbanization, industrialization and world war, nazi times. Selective exposure and two step flow of communication.
