MARKETNG 305 Study Guide - Final Guide: Suggestibility, Profit Margin
Document Summary
Increases salience of stimulus in the minds of consumers. Suggestibility: asking a way about someone"s past in a way that makes you remember it different. Bias: the idea that our own expectations color our experiences, especially when there is room for the interpretation. A smaller one and then a large one. Present the smaller one first and then hopefully increase compliance with main goal. Making the offer better to the consumer. If you call now you will get a discount . The longer i am exposed to something/someone, the more i begin to like them. Suggest three tactics that would increase consumers" willingness to pay for any given product. Notice that you cannot modify the price of the product or its attributes/features. Rely on scarcity by presenting the product as limited edition . Promote the product as a way to satisfy a certain need. Rely on popular well known people to promote a product.
