MARKETNG 305 Study Guide - Final Guide: Conditionality, Gestation, Apple Newton
Document Summary
The exam will consist of approximately 50 multiple-choice questions. Please feel free to call or email me if you have any questions while you are studying good luck! Chapter 13: subcultures: income & social class (10 questions) People develop a pecking order (social classes) which determines access to resources such as education, housing and consumer goods: marx said haves control resources and have have-nots work, which sustains status quo. Have-nots have more incentive to change the system: homogamy is the idea that we marry someone within our social class. Social stratification is the process by which one person gets more resources than another by the virtue of relative standing. Social mobility (p. 494-498, including figure 13. 2 categories used to measure social class) Social mobility refers to the passage of individuals from one social class to another: horizontal mobility is when a person moves from one position to another that"s roughly the same in social status.
