MARKETNG 305 : 4.pdf
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Time/place: during normally scheduled lecture time/normal lecture room. How do the concepts of lifestyle and the symbolic nature of goods contribute to the. Lecture 11: chapter 6 personality & lifestyles. Please provide an example of how individuals balance their mutual desire to be an individual with their desire to belong to a group. Lecture 12: lifestyles & diderot unities (mccracken reading) Be able to explain how structural equivalents operate and why it is important for marketers to recognize these equivalents in regard to the lifestyle marketing perspective. How do the concepts of product complementarity and consumption constellations relate. How do each of these terms relate to the concept of the ratchet effect? . Make an argument whether the concept of diderot unities supports or hinders individuals" attempts to maintain a coherent identity. Lecture 13: media as lifestyle markers (jenkins & milner readings) Why might society react differently to different types of fans, for example fans of star.
