CMST 1002- Midterm Exam Guide - Comprehensive Notes for the exam ( 51 pages long!)
13 Oct 2017
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Document Summary
Entrepreneurial phase: practical and marketable use for the new technology. Invention of the world wide web in 1980s - hypertext, search engines. Mass medium phase: marketing new technology as attractive product for home and/or office. Users double and triple in the 90s. Expansion of internet driven by commercial interests. Convergence phase: older media reconfigured for new technology. Older forms of media can be adapted to it (e. g. watching movies on smartphones) Users can create and distribute messages (producers as well as. Tension between open, interactive, accessible nature of internet; corporate commercialization; and democracy. Economic ranges and disparities in service (paying to get to top of search engine lists) 80% of the internet serves commercial purposes. User-generated content and accessibility creates concerns over accuracy and lack of gatekeepers, e. g. wikipedia. Digital divide - the information haves versus the have nots . Central challenge: intersection of context, audience, and identity.
