MKTG 340 Study Guide - Fall 2018, Comprehensive Midterm Notes - Variety Show, Walmart, United States Dollar
Document Summary
Large & sophisticated companies: required to have: college degree. The retail experience: management trainees receive more responsibility and more quickly, department manager next step, merchandise one or more departments, manage 20+ ft and pt associates, buyers choose, promote, price, distribute. Compensation: varies according to responsibility, sales volume key, dept. vs. Specialty store manages: advancement for specialty managers greater, specialty softer manager district manager, amounts, managements trainees -65k, store managers k, buyer -90k, big box store manager -150k, discount store manager -100k. Compensation package: more than a salary, benefit package, savings stock options, long-term disability, profit sharing, medical and dental and life insurance, paid vacations and holidays, store discounts. Retailing: definition: the set of business activities that adds value to products. & services sold to consumers for their personal or family use. It isn"t always a brick and mortar store: retailers create value by, providing an assortment of products & services, breaking the bulk, holding inventory, providing services.
