SPK 230 Study Guide - Midterm Guide: Human Capital, Rite Aid, Energizer

• School: West Chester University
• Department: Public Speaking
• Course: SPK 230
• Professor: Anne Walsh

Document Summary

There will be a combination of true and false, multiple choice and a couple fill in the blanks. 5 canons of rhetoric (not in text/class lecture only): Noise (inside versus feedback loop outside noise) Resume guidelines (see the assignment requirement sheet on. Resolution (a way of answering a behavioral question in an organized and detailed fashion) Shared meaning: the process of coming to a common understanding of key elements and topics. Models: basic visual representations of all the components that make up a construct; pro- easy to understand, con- oversimplifies. Ethos: appealing to audience through quality and credibility. Logos: appealing to audience through logic/ what makes sense. Channel: various kinds of mechanisms for conveying a message. Face to face- messages sent using direct contact between sender and receiver. Mediated- messages sent using indirect contact (ex. skype, email, writing, etc. Encoding: to put an idea into a system of letters, numbers, or symbols; senders encode messages.