ECON1101 Chapter Notes - Chapter 4: Australian Wine, Substitute Good, Demand Curve

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Chapter 4 - Subtleties of the supply and demand model: Price ļ¬‚oors, ceilings and elasticity
Price ceiling - a maximum price imposed buy the government when it feels that the equilibrium
price is ā€œtoo highā€
Price ļ¬‚oor - a minimum price imposed by the government when it feels that the equilibrium price is
ā€œtoo lowā€
Elasticity measures how sensitive the quantity of a good that people demand or ļ¬rms supply is to
the price of the good.
Price ceilings and Price ļ¬‚oors:
Price control: a govt. law or regulation that sets or limits the price to be charged for a particular
good.
Price ceiling: a govt. price control that sets the maximum allowable price for a good. (Set to help
consumers)
Price ļ¬‚oor: a govt. price control that sets the minimum allowable price for a good. (Set to help
suppliers)
Rent control: a govt. price control that sets the minimum allowable rent on a house or apartment
Side effects of price ceilings:
Price ceilings can have harmful side effects, that actually end up hurting consumers the most.
Where a shortage is likely to result, where sellers are unwilling to supply as much at a lower price,
and demand exceeds supply.
Dealing with persistent shortages:
ā€¢ Ration coupons (used during WW2)
ā€¢ Long waiting lines (typical in command economies)
ā€¢ Black markets
ā€¢ Another effect of price ceilings is a reduction in the quality of the good sold. By lowering the
quality of the good, the producer can reduce the costs of producing.
Side effects of price ļ¬‚oors:
Price ceilings can have harmful side effects, If the price ļ¬‚oor that the government imposes exceeds
the equilibrium price, then a surplus will occur. Meaning sellers are willing to sell more output then
buys want to buy.
Dealing with persistent shortages:
ā€¢ Government might have to buy the surpluses this costs taxpayers money
ā€¢ Government might try to reduce production, but leaving land idle or destroying crops is very
inefļ¬cient.
ā€¢ Higher prices raise costs for consumers
Elasticity of demand:
Deļ¬ning the price elasticity of demand:
Price elasticity of demand: the percentage change in quantity demanded of a good divided by the
percentage change in the price of that good.
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When price elasticity of demand is high, the quantity of a good demanded changes by a large
amount when the price changes. When the price elasticity is low, the quantity demanded changes
by only a small amount when the price changes.
Price elasticity of demand = % change in quantity demanded (divided by) % change in price.
Ignore any negative sings in the price elastic of demand. eg. price elastic of petrol is said to be 0.2,
meaning if petrol prices increase by 10% the quantity demanded will fall by 2% (0.2 x 10).
All other factors that affect demand are held constant when we compute the price elasticity of
demand. Knowing the elasticity of demand enables us to determine how much the quantity
demanded changes when the price changes.
The size of the elasticity: High vs low:
REVIEW:
ā€¢ The price elasticity is a number that tells us how much the quantity demanded changes as the
price changes.
Working with demand elasticities:
e(d) repress the price elasticity of demand -
e(d) = change in quantity demanded (divided by) quantity demanded
(divided by)
change in price (divided by) price
The elasticity equals the percentage change the quantity demanded dividend by the perchance
change in the price. Ignoring any negative signs.
eg Australian wine fell by 8% and quantity demanded increased by 12% = 12/8 = 1.5
e.g. season prices rise form $50 to $60, which results in the demand for season ticket passes to
fall from 2000 to 1800. The price elastic for the tickets 200/2000 / 10/50 = 0.1/0.2 = 0.5
The advantage of a unit free measure:
unit free measure: a measure the does not depend on a unit of measurement.
The price elasticity of demand does not depend on units, it is a unit free measure because it use
percentage change. Thus it provides a good way to compare price sensitivity of the demand for a
range of different goods. Elasticity allows us to compare the price sensitivity of different goods by
looking at the ratios of percentage changes.
Elasticity vs Slope:
Elasticity of the demand curve is not the same as the slope of the demand curve.
The slope is the change in the y variable over the change in the x variable, where the slope is
deļ¬ned by the cage in the price dived by the change in the quantity.
Elasticity on the other hand is a unit free measure.
Calculating the elasticity with a midpoint formula:
To calculate the elasticity we ļ¬nd the percentage change in the quantity demanded and divide by
the percentage change in the price.
To get a percentage change in the price or quantity we need to divide the change in price (delta p)
by the price or the change in the quantity demand (delta Q) divided by the quantity demanded.
Talking about elasticities:
We classify the demand curve by the size for the price elasticities of demand.
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Document Summary

Chapter 4 - subtleties of the supply and demand model: price oors, ceilings and elasticity. Price ceiling - a maximum price imposed buy the government when it feels that the equilibrium price is too high . Price oor - a minimum price imposed by the government when it feels that the equilibrium price is. Elasticity measures how sensitive the quantity of a good that people demand or rms supply is to the price of the good. Price control: a govt. law or regulation that sets or limits the price to be charged for a particular good. Price ceiling: a govt. price control that sets the maximum allowable price for a good. (set to help consumers) Price oor: a govt. price control that sets the minimum allowable price for a good. (set to help suppliers) Rent control: a govt. price control that sets the minimum allowable rent on a house or apartment.

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