ATS2648 Chapter Notes - Chapter There's something fishy about the sushi boom: Conveyor Belt Sushi, Japanese Cuisine, California Roll
THERE’S'SOMETHING'FISHY'ABOUT'THAT'SUSHI:'HOW'JAPAN'INTERPRETS'THE'GLOBAL'SUSHI'BOOM'
RUMI'SAKAMOTO'AND'MATTHEW'ALLEN'
SUSHI'GOES'GLOBAL'
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SOFT'POWER,'NATIONAL'BRANDING'AND'THE'‘SUSHI'POLICE’'
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Document Summary
There"s something fishy about that sushi: how japan interprets the global sushi boom. Mayonaise in sushi?": strange in western perspective: western combination of ingredients (i. e. japan"s delicate flavours (fish) vs. the west"s strong flavours, cultural superiority (i. e. how sushi is eaten wabi and sabi) Japanese writers don"t attempt to correct japaneseness" of sushi restarants. Strong economy detrimental to cultural transmission as it usually the global standard. Japan"s unstable economy offers a better position for acceptance by guiding and volunteering information (i. e. nationalism, but accommodating tradition cannot be consumed by all whereas hybrid can be more superior)