MKC1200 Chapter Notes - Chapter 2: Habitat, Pest Analysis, Internal Communications

• School: Monash University
• Department: Business - Marketing - MKC
• Course: MKC1200
• Professor: Maureen Griffiths

Document Summary

Sales: marketing, research and development, customer service, distribution/logistics, manufacturing, human resources, administration. Shift in function from the internal environment to the micro environment. Logistics is the term used to describe all the processes involved in distributing products; it includes storage and transport. Financiers provide financial services such as banking, loans and insurance, and the financial syste(cid:373)"s i(cid:374)frastructure facilitates electro(cid:374)ic pay(cid:373)e(cid:374)t transactions with partners and customers: advertising agencies. Small businesses tend to devise their own advertisements, often with the help of the publication, radio station or other medium they are advertising with. Larger businesses can hire the services of advertising agencies. When they do so, they put an enormous amount of faith in the agency to attract the attention of potential customers and encourage them to actually engage in a marketing exchange with the organisation: retailers. Retailers are the businesses from which customers purchase goods and services. Many retailers, such as corner shops and supermarkets, sell mainly products made by others.