MDIA3000 Chapter Notes - Chapter 2: Ruth Wodak, Critical Discourse Analysis, Norman Fairclough
Document Summary
Critical: studying and taking issue with how dominance and equality are reproduced through language, van dijk 1997: 22-3. Analysis, description and theory formulation allow better understanding and critique of the criteria that define differences between people (eg, social inequality, based on gender, ethnicity, class, origin, religion, language, sexual orientation) Social discourse analysis takes the form of cda: cda is critical of how unequal language use can do ideological work. Ideologies represent aspects of the world which contribute to establishing and maintain relations of power, domination and exploitation. Language inequality (eg, man and wife" as opposed to husband and wife") = ideological work because it tactically affirms inequitable social processes. Key assumption: dialectical" or bi-directional" relationship between social processes and language use. Cda is drawn to texts where the powerless are misrepresented or represented by the powerful. Critical" has its roots in the 20th century in the work of j rgen habermas and max.