MKTG1001 Chapter Notes - Chapter Chapter 1-13: Interactive Marketing, Tripadvisor, Dna Profiling
27 Jul 2018
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Innovations, breakthroughs, disruptions cut across industry channels in dramatic, unexpected, unseen, unpredictable ways: change radically the way we do business and build brands. Shift 2: the rise of merchant technology: consumers will switch brands to the one most capable of satisfying on-demand food delivery (deliveroo, ubereats) etc, advances in virtual + augmented reality = deeper interactive experience with brands. Vr test drive with tesla; store-based brands must reconsider approach: hyperpersonalisation technology predictive analytics, 3d printing, dna profiling; tailor product to please the consumer (vans) = less parking garages, more electric vehicle charging stations. Trend 3 (smart products and packages) interest me most, as i know packaging is one of the most over-used and unnecessary things when it comes to shopping. I myself haven"t experienced any smart-packaging yet, but it does frustrate me when i buy a new beauty product, for example, and have to open three boxes to be able to get to the bottle.
