IBUS1101 Chapter Notes - Chapter Chapter 1-13: Critical Infrastructure, Racal, Brand Management
27 Jul 2018
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Globalisation international transactions, cooperation, competition amongst firms. International business (cross-border business) firms" performance of trade and investment activities across national borders: china one of the most active trading nations in increasingly globalized world, transformation into thriving automobile industry = geely automobile holdings, 1986. Questions (page 34: what might be the underlying motivations of emerging markets mncs (multinational. R and d: pursuit of better, earn higher margins and profits through acquisition of foreign auto brands generate more profit (profitable foreign markets, flexibility in global sourcing if have bases in different countries, confront international competition. Globalisation of markets ongoing economic integration + growing interdependency of countries worldwide: macro-trend of intense economic interconnectedness amongst worldwide nations. Internationalisation the tendency of companies to deepen their international business activities systematically = dramatic growth in volume/variety of cross-border transactions in goods, services and capital flows: led to widespread diffusion of products, technology, knowledge. Sub-saharan africa: organised into two geographical divisions: europe + amap (africa, me, asia-
