54040 Chapter Notes - Chapter 1-2: Neive, Magical Creatures In Harry Potter, Mobile Advertising
Document Summary
Fa(cid:449)kes, j. (cid:1006)(cid:1004)(cid:1005)(cid:1006), (cid:858)what is pu(cid:271)li(cid:272) relatio(cid:374)s(cid:859) i(cid:374) a. theaker (cid:894)ed. (cid:895) the pu(cid:271)li(cid:272) elatio(cid:374)s ha(cid:374)d(cid:271)ook(cid:859), 4th edn. , routledge, london and new york, pp. Aim: to establish an understanding of the complexity of public relations while trying to clearly define the underlying foundations and factors of the industry. Context: expansion of public relations in the 20th century and its development of a tension between method and creativity resulted in a multifaceted industry formed upon relationships- thus difficult to define. Further influencing the approach to pr (eg textbooks, relationship theories) Increased advocacy within a persuasive marketplace questions the role of communication: critics condemning the pr industry as its purpose can become distorted (bp example) Marketing: product, place, price promotion- of goods and services, involvement of the consumer and profit, sales and profits, maintenance of relationships. Advertising: paying a medium for promotional purposes, persuasive in nature, yet can be pr driven (eg adventorial)
