MGMT100 Chapter Notes - Chapter 5A: Boston Consulting Group, Swot Analysis, Marketing Mix
Document Summary
A swot analysis is the outcome of the analysis of a company"s internal and external environments. The pest can be analysed at this stage. Organisational objectives are a direct outgrowth of the mission statement and broadly identify what the company hopes to accomplish within the general time frame of the company"s long-range business plan. The objective must meet the smart (i. e. specific, measurable, attainable, Objectives may relate to revenue, sales, profitability, the company"s standing in the market, or return on investment (roi). 1- the range of different businesses that a large company operates is called its business portfolio. 2- portfolio analysis is a tool management uses to assess the potential of a company"s business portfolio, helping management decide which of its sbus should receive more or less of the company"s resources. 3- the bcg (boston consulting group) growth-market share matrix is one of the most popular models managers use to assist in the portfolio management process.
