MMK101 Chapter Notes - Chapter 5: Marketing Mix, Barcode, Frankston Arts Centre
Document Summary
Customers want a well-priced product that engages them and one that they enjoy during their recreation time. Products may include multimedia, theatre, visual art, dance etc. Individuals seek information about events on the internet through various events and local government websites, newspapers, pamphlets, social media, arts centre websites and may call the businesses. The decision is made to purchase either at a venue at the box office, online or over the telephone. There are various events all throughout victoria all with a different nature and location. Customers search for information first on the internet in order to gather an idea of the options available to themselves. Once they have decided on purchasing a performing arts event, they may proceed to look for further information in other forms e. g. barcode scanners. They will tend to purchase around the time advertising becomes prominent and closer to the event date.
