BU1104 Chapter Notes - Chapter SWOT Analysis: Swot Analysis, Price War
BU1104
Tutorial 2 SWOT Exercise
Review the following website http://www.aboutmcdonalds.com/mcd/our_company.html on
McDonalds and begin to consider doing a SWOT analysis on this company.
You may wish to review how to conduct a SWOT analysis by watching this video:
Succinct SWOT video link
Typical examples of factors in a SWOT Analysis diagram for you to consider:
Strengths
• Specialist marketing expertise
• Exclusive access to natural resources
• Patents
• New, innovative product or service
• Location of your business
• Cost advantage through proprietary know-how
• Quality processes and procedures
• Strong brand or reputation
Weaknesses
• Lack of marketing expertise
• Undifferentiated products and service (ie. in
relation to your competitors)
• Location of your company
• Competitors have superior access to
distribution channels
• Poor quality of goods or services
• Damaged reputation
Opportunities
• Developing market (China, the Internet)
• Mergers, joint ventures or strategic alliances
• Moving into new attractive market segments
• A new international market
• Loosening of regulations
• Removal of international trade barriers
• A market that is led by a weak competitor
Threats
• A new competitor in your own home market
• Price war
• Competitor has a new, innovative substitute
product or service
• New regulations
• Increased trade barriers
• A potential new taxation on your product or
service
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Mcdonalds and begin to consider doing a swot analysis on this company. You may wish to review how to conduct a swot analysis by watching this video: Typical examples of factors in a swot analysis diagram for you to consider: Weaknesses: specialist marketing expertise, exclusive access to natural resources, patents, new, innovative product or service, cost advantage through proprietary know-how, quality processes and procedures, strong brand or reputation. Location of your company relation to your competitors) distribution channels. Threats: developing market (china, the internet, mergers, joint ventures or strategic alliances, moving into new attractive market segments, a new international market, removal of international trade barriers, a market that is led by a weak competitor. A new competitor in your own home market.
