BU1105 Chapter Notes - Chapter 7: Pathos

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Identify the important elements of understanding the audience. Recognise the 3 persuasive elements of an argument. Is a process that challenges an individual to use reflective, reasonable, rational thinking to gather, interpret and evaluate information and evidence in order to derive a judgement or conclusion. Considers possible viewpoints and results in interpretation, analysis and evaluation of evidence and the conclusions inferred from that evidence. A critical thinker is skilled at articulating and evaluating arguments and understanding how evidence supports or opposes a claim. Best attempt to explain something based on what we currently know. Process of reasoning that show the relationship between ideas, and aims to convince others truth of your theory. Do no assume a relationship is a cause. Do not base conclusion only on your experience. Do not look to support your case but also to disprove your case. Be aware of how you access arguments decisions and solve problems. Is the argument clear and easy to understand.

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