PYB202 Chapter Notes - Chapter 7: Convergent Thinking, Divergent Thinking, Reference Group
Document Summary
Social influence the process in which the attitudes and behaviour of a person may be influenced by the real or implied presence of others. Norms attitudinal and behavioural uniformities that define group membership and differentiate between groups. We are all familiar with the difference between yielding to a direct or indirect pressure from a group or individual and being genuinely persuaded by them. For example, we have all been in situations when we have gone along with another person"s direction without accepting their views. We have also experienced actual deep-rooted changes in our beliefs and opinions as a result of another person. Social psychologists have noticed this difference, and find it useful to distinguish between coercive compliance and genuine persuasive influence. Compliance is the superficial, public and transitory change of a person"s behaviour and attitudes in response to the requests, coercion or pressure of another person (or group).
