BUSI 1800 Chapter Notes - Chapter 14: Social Media Marketing, Relationship Marketing, Customer Relationship Management
5 Feb 2018
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Chapter 14- marketing: building customer and stakeholder relationships. Marketing: a set of business practices designed to plan for and present an organization"s products or services in ways that build effective customer. Charities use marketing to raise funds for various issues happening around the globe. Marketing mix: the ingredients that go into a marketing program: designing a want-satisfying product, getting the product into a place people will buy it, setting a price for the product, promoting the product, known as the 4 ps. Product: any physical good, service or idea that satisfies a want or need. Test marketing: the process of testing products among potential users. Brand name: a word, letter, or group of words or letters that differentiates one seller"s g/s from those of competitors. Price: the money or other consideration (including other g&s) exchanged for the ownership of use of the g/s. Promotion: all of the techniques sellers use to motivate customers to buy their products.
