BUSI 2208 Chapter Notes - Chapter 1: Marketing Mix, Itunes, Retail
22 Dec 2012
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Document Summary
A set of business practices designed to plan for and present an organizations products or. Marketing is about planning, and the effective execution of that objective planning towards a goal. Market group of people to whom an organization is interested in marketing its products, services or ides too. All consumers who need or want the firm"s product and have the ability and willingness to buy it. Target market the segment of the market whom which the firm is trying to attract by building products and marketing strategies aimed to suit that specific group. Marketing entails value exchange: the trade of things of value between the buyer and the seller so that each is better off. Sellers provide goods or services, then communicate and facilitate their offering to consumers who complete the exchange buy giving money and information to the seller.
