BUSI 4205 Chapter 2: Chapter 2.docx

• School: Carleton University
• Department: Business
• Course: BUSI 4205
• Professor: Alia El Banna

Document Summary

Chapter 2: the dynamic environment of international marketing. Yesterday"s marketing battles were fount in the developed world (us, canada, western europe, uk) Tomorrow"s battles will likely be fought in the developing world. Free trade relates to the conditions of market participation: equal access to country markets, non- discrimination in procurement, respect for property rights, transparency in legal systems, and the elimination of trade barriers. For many countries, canada included, exports are a significant component of the economy if not the most significant one. In 2007 world exports amounted to over us. 6 trillion, almost double the value of just four years earlier and compared to less than us trillion in 1993. The us exports only about 10% of its gdp, canada exports more than 40% and belgium well over 60% First half: worldwide economic depression, two world wars. Second half: cold war: socialist vs. capitalist, major powers engaged in real but proxy wars, e. g. indirect wars: vietnam.