ECON 1000 Chapter Notes - Chapter 5: Midpoint Method, Substitute Good, Margarine

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Elasticity- a measure of the responsiveness of quantity demanded or quantity supplied to one of its determinants. Total revenue- the amount paid by buyers and received by sellers of a good, computer as the price of the good times the quantity sold. Income elasticity of demand- a measure of how much the quantity demanded of a good responds to a change in consumers" income, computer as the percentage change in quantity demanded by the percentage change in income. The price of elasticity of demand measures how much the quantity demanded responds to the changes in the price. Demand tends to be more elastic is close substitutes are available, if the good is a luxury rather than a necessity, if the market is narrowly defined, or if buyers have substantial time to react to a price change. The price of elasticity of demand is calculated as the percentage change in quantity demanded divided by the percentage change in price.

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