MARK 201 Chapter 14: MARK201, Chapter 14
Document Summary
Using all resources in the digital world to market products and services. Done over the internet or through digital tools. Can create products to meet customer needs. Ex. amazon gives you personalized suggestions based on previous searched products. Nike let"s you perso(cid:374)alize your o(cid:449)(cid:374) s(cid:374)eakers. Easier to provide a product at the time it is needed. Can coordinate all promotional activities to produce a single message. Consumers do research online even if they will purchase in stores. Easy to shop at any time of the day. Protect against hacking using things like firewalls. Sometimes companies give away too much info. Manufacturers wont sell their product online but will refer you to a store that does. E(cid:373)ail (cid:272)a(cid:374) (cid:271)e po(cid:449)erful (cid:271)ut you (cid:449)a(cid:374)t to (cid:373)ake sure it does(cid:374)"t e(cid:374)d up i(cid:374) people"s junk mail. Banner ads important , gets people to go to your website if they click on the banner ad. Should capture interest and make you want to click.
