MARK 305 Chapter Notes - Chapter 6: Marketing Research Association, Computer-Assisted Telephone Interviewing, Non-Sampling Error
30 Jan 2017
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Information on age, income, occupation, marital status, stage in the family life cycle, education, and other factors is necessary for the identification and definition of market segments. The difference between the sample value and the true value of the population mean. Error that results from problems or flaws in the execution of the research design; sometimes called non-sampling error. Systematic error that results from an error in the sample design or sampling procedures. Systematic error: 3 types of sample design error. Results from incorrectly defining the population or universe from which a sample is chosen. Results from incomplete or improper sampling procedures or when sampling procedures are not followed. Results from an incomplete or inaccurate sampling frame (the list of population elements or members from which units to be sampled are selected) Systematic error that results from a variation between the information being sought and what is actually obtained by the measurement process.
