FINA 395 Chapter Notes - Chapter 9: 0 (Year), Expected Return, Variable Cost

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Chapter 9: risk analysis, real options, and capital budgeting. 9. 1 calculate the npv of the expected payoff for the option of going directly to market. = csuccess (prob. of success) + cfailure (prob. of failure) The expected payoff of going directly to market is ,500,000. The test marketing requires a million cash outlay. Choosing the test marketing option will also delay the launch of the product by one year. Npv(test market) = c0 + [csuccess (prob. of success)] / (1+r) + [cfailure (prob. of failure)] / (1+r) The expected payoff of test marketing the product is ,130,434. 78. Sony should go directly to market with the product since that option has the highest expected payoff. The manager should pursue the option with the highest npv. The npv of going directly to market is ,000. Npv(focus group) = c0 + csuccess (prob. of success) The npv when conducting a focus group is ,000.

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