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Chapter 2

BUS 252 Chapter Notes - Chapter 2: Infomediary, Utility Model, Retail

Course Code
BUS 252

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Chapter 2: Internet Business Models and Strategies
Business Model: The manner in which a business organizes itself to achieve its objectives, which
normally involve the generation if profits.
There are eight components that make up a business model:
1) External forces: forces from outside that can create a threat to business objectives. These
threats are political, economic, social and technological changes.
2) Markets/formats: Changes in the market that the business operates in
3) Customers: The individuals and organizations that purhase the etit’s output.
4) Core business processes: The processes used to develop, produce, market, and distribute and
etit’s produts ad serie.
5) Core products and services: The goods and services that the business brings to the market.
6) Alliances: The relationships established by an entity to attain business objectives, expand
business opportunities, and reduce or transfer business risk.
7) Resource management processes: how the business acquires the resources it needs converts
them into products to run its daily activities.
8) Strategic management process: defining the business objectives and risk that the business
might encounter.
Internet business model: the way in which business uses the internet to support, amplify, or
develop an overall business model.
External Forces
Technological developments associated with the internet are an external force underlying ebusiness.
Other external forces include legal and regulatory forces that determine how ebusiness is conducted in
many jurisdictions.
Some goerets’ ad arkets’ itrusios o iteret user’ pria hae led to the deelopet of
privacy protection technologies and processes.
Laws and regulations aimed at protecting intellectual property have constrained certain business models
and boosted others.
Business to Consumer (B2C)C
Business to Business (B2B)
Business to Government (B2G)
Governments also use internet business model to enhance the delivery if services to citizens and to
secure from business entities
Core Business Processes
Most businesses today have some degree of internet presence.
The riks s liks lael used to distiguish the degree to hih ore usiess proesses deped o
the internet.
find more resources at oneclass.com
find more resources at oneclass.com
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