ECON-2086EL Chapter Notes - Chapter 5: Marginal Cost, Trade Union, Pricing Strategies
Document Summary
A firm takes into account explicit and implicit costs of production to set their prices. However, it all depends on the market and its conditions when choosing a set price for the product. The amount of suppliers, the homogeneity of the products, and the demand all play roles in what prices the producer can charge. Below you will find the different market structures and how they affect the pricing of a good/service (perfect competition; monopoly; monopolistic competition; and oligopoly) In a perfectly competitive market, all the producers (many) are producing and indistinguishable good. Entrance and exit to the market is near costless. The firm does not control the price as it is set by the market. Demand controls the price and supply is an aggregation of all the producers in the market. More demand increases price, more firms enter the market, and the price lowers again as supply increases.